STRATEGIZING FOR “THE BIG DANCE”

Having a preliminary valuation performed by a qualified M&A professional is one way for a middle market entrepreneur to identify the issues in their business that should be addressed, cleaned-up, or improved to make their business more successful and eventually more attractive to prospective buyers. A preliminary valuation analysis will identify the “value drivers” of the business as well as create metrics upon which future successes and/or failures may be quantified. Value drivers may include:

  • Customer Base – diversified or concentrated
  • Profitability and Growth – steady growth rates or flat and inconsistent
  • Competition – barriers to entry
  • Management Ability and Depth – not overly reliant on the owners/managers
  • Product and/or Service Excellence
  • Industry dynamics

A Strategic Plan will be established from the preliminary valuation process, and from this framework, the owner may develop the Tactical Plan to transform the business. With the deliberate execution of the Strategic Plan and 2 – 4 years of leeway, a business owner should maximize the Investment Value of their Company and create a highly-saleable business.

AVOIDING THE “TIRE KICKERS”

Lackadaisical buyers or “Tire Kickers” waste everyone’s time and money and should be avoided whenever possible. These casual buyers may be curious but lack the commitment to close, lack the resources to make an acquisition, have the resources but unsure of the type of business, looking for a deal but far below market value, or just plain snooping with no intention of acquiring a business at all.

With the assistance of an experienced M&A Team, sellers can be certain that potential buyers will be vetted for their commitment to close. On the front end of a deal, potential buyers should:

  • Define their criteria for a purchase decision
  • Identify their sources of funding
  • When would they like to close the deal?
  • Are there any deal-breakers?
  • Other companies under consideration?

A committed buyer or ideal prospect knows exactly what they want, should be able to give specific reasons for the acquisition, can run the business effectively, has the financial capacity to acquire, and is willing to sign a non-disclosure agreement.

NEW CARS FOR EVERYONE!!

Commonly referred to in the Letter of Intent (LOI), a clause or similar verbiage may be found asserting that, “from the date hereof, until the closing of the transaction contemplated by this LOI, the Company shall conduct its operations only in the ordinary course of business …” What is the definition of the phrase “only in the ordinary course of business” in this context?

After signing the LOI and through the negotiation process, buyers and sellers will have mutually agreed upon the balance sheet targets expected at closing. This clause is a precautionary measure taken to ensure that the seller will not make any drastic changes to the core business and/or its financial structure. Drastic changes may include:

  • Significant capital expenditures
  • Discontinuation of certain lines of business
  • Increasing salaries
  • Changing the nature of the business

Having an experienced M&A Team to recognize the nuances and protect your interest in a deal, provides peace of mind for buyers and sellers alike.

UNDERSTANDING CAPEX & MULTIPLES?

Currently, in the M&A community, discussions regarding the purchase price of a target company are most often expressed as a multiple of EBITDA (Earnings Before Interest, Taxes, Depreciation & Amortization). If EBITDA is the benchmark, what is the justification for such a wide range of transaction multiples from 3-4-5 to 8-9-10 in the same or different industries? It is particularly important that buyers and sellers understand the concept of actual free-cash flow. The most accepted measure of free-cash flow is EBITDA less Capital Expenditures (EBITDA-CAPEX).

When considering an acquisition, the analysis of CAPEX is essential. CAPEX may be separated into two categories:

  • Immediate expenditures required to bring the operating assets into good working order; and
  • Ongoing annual, recurring reinvestments for existing operations or for revenue and earnings growth.

The choice of multiple(s) depends on the nature of the business. Service companies normally require very little capital re-investment, and as such, EBIT (Earnings Before Interest & Taxes) is an appropriate cash flow metric. For capital intensive businesses, EBITDA-CAPEX is more appropriate, since it accounts for the necessary capital reinvestment to maintain and grow the business.

THE HONEYMOON IS OVER…

Leading up to a transaction, buyers and sellers of companies can’t help but be enthusiastic about the endless opportunities that lie ahead. With all the synergies, growth possibilities and efficiencies to be realized; what’s not to be excited about!?

This Honeymoon phase may continue post-transaction, but as integration becomes a reality, the excitement dissipates and pressures to capitalize on expectations intensify. Although opinions may vary on the approach to post-transaction integration, all can agree; an integration strategy must be established. This strategy should include:

  • Unifying management teams behind a shared purpose
  • Setting priorities and time frames; aggressively following/adjusting accordingly
  • Training staff for immediate concerns
  • Monitoring productivity while remaining client-focused
  • Anticipating and managing staff turnover
  • Addressing cultural issues
  • Measuring the impact of all major decisions
  • Communicating throughout the process!!!

In order for a transaction to be successful, months of preparation, negotiation and bargaining are required. It’s no surprise that exhilaration typically follows a deals consummation. However, it’s equally important that buyers and sellers understand that post-transaction integration begins on day 1, if not sooner, to ensure the new entity’s success.

CONFIDENTIALITY: LOOSE LIPS SINK SHIPS

Nearly every M&A Advisor would agree that confidentiality is the foundation upon which successful transactions are built. Confidentiality is paramount throughout the M&A transaction process, but this is especially true when it concerns:

  • the seller’s employees
  • the seller’s customers and vendors
  • the seller’s competitors and the public
  • public companies and the possibility of insider information

Middle Market business owners vary in their employee disclosure approach. Some choose to refrain from disclosing any information to employees; confiding only with trusted advisors. Whereas other owners may control the disclosure; dictating the dialogue with the intent of alleviating employee concerns.

A comprehensive nondisclosure and/or confidentiality agreement should be designed in a manner that prevents a seller’s business from being harmed by disclosing to outside parties the actual name of the company, the financial and business details of the company (typically outlined in the Confidentiality Information Memorandum), and especially, the “proprietary juice” that differentiates the company from its competitors.

Often downplayed as a formality of doing business, confidentiality should be addressed by buyers and sellers and their respective M&A teams early in the transaction process.

THE MOST APPROPRIATE PROCESS

When discussing the motivating factors of maximizing M&A sale prices, value drivers are best understood in terms of how they influence either expected cash flows (EBITDA) or the perceived risk (the purchase multiple). The significance of the planning and conducting phases of the sales process can often times be overshadowed from heavily focusing on the supply side, demand side and market value drivers of transaction values. The sales process will ultimately determine if the potential sale price is realized.

There are three types of sale processes:

  • Broad Auctions – employ competitive bidding process, used for standalone businesses attracting many buyers.
  • Targeted Auctions – most effective when there are identifiable buyers, preserves some benefits of competitive bidding.
  • Negotiated Sales – one or two buyers, typically a strategic buyer, may be complicated by the buyer.

Every business and every transaction is unique; the most appropriate process for the sale of a business is determined by market dynamics, the sellers’ objectives, and the number and type of potential buyers. An important step for all sellers and their investment banker is selecting the proper sale process to maximize the sale price.

GOOD INTENTIONS

The Letter of Intent (LOI) may be the single most important document created during the merger and acquisition process. This document outlines the mutually-agreed upon key business terms between the buyers and sellers. Although nonbinding in nature, sellers should always consider the following before signing the LOI:

  • Provide the most accurate information and data during the preliminary due diligence process
  • Thoroughly define the terms of the deal
  • Disclose everything, including weaknesses. No surprises!

The LOI becomes the basis for all agreements and documents that legally bind a business sale. Therefore, sellers must use their leverage to establish a purchase price, structure financing, define terms, employment arrangements, and closing contingencies before signing the LOI and granting exclusivity to a single buyer. Failure to provide the necessary content to an LOI could be disastrous, and underscores the importance of having a trusted M&A Advisor by your side, walking you through the various stages of constructing the most advantageous Letter of Intent.

BULL’S EYE: THE NET WORKING CAPITAL TARGET

In conjunction with the future earnings of a business, merger and acquisition (M&A) deals require the delivery of the ordinary and necessary balance sheet of the business to the buyer. The balance sheet should be adequate for the continued operation of the business and exclude cash and long-term debt (the “Enterprise Value”). Due to the variable nature of the balance sheet, sensible targets for cash (if any), net working capital and net assets are customary.

Net working capital, or current assets minus current liabilities, tends to be the most ambiguous and disputed balance sheet target. With significant fluctuations in cash, receivables and payables from negotiation to close and varying definitions of the term, net working capital targets may require further negotiation between parties. Approaches to a negotiated target may include:

  • Average working capital for a specified period around the time of negotiations
  • Average working capital for a specified period as a percentage of quarterly or monthly sales
  • Average working capital from comparable companies in the industry

An experienced M&A Advisor will identify and resolve potential problematic issues early, especially before the signing of the Letter of Intent.

“TARGETED” PEGS

For many smaller middle market companies (less than $50 million in revenues), Private Equity Groups (PEGs) are “targeted” buyers that seek to acquire ongoing, profitable businesses with realistic growth potential. PEGs provide access to capital, offer insights and expertise, assist with improving market share and operating efficiencies, and have a clear exiting path.

Often times, PEGs will pay substantially all cash for an acquired company; however, the investment philosophies and transaction structure may take on many different forms depending on the sellers’ objectives.  These may include:

  • Family Succession – allows family business to stay in the family; ownership acquired from the senior generation, achieving liquidity; active family members control with a financial partner.
  • Growth Capital – provides access to non-recourse capital, diversifying risk.
  • Management Buyout – provides key employees with a cash partner for ownership.
  • Outright Sale – provides for the seller to transition into retirement.
  • Recapitalization – owner sells a portion of the company, retains an equity interest and participates in the upside potential of the company.
  • Strategic Buyout – maximizes sell price; cross-selling to PEG’s portfolio companies with same customer base.

The strategy and focus of PEGs varies widely; sellers’ goals and benchmarks must be stated upfront for a winning acquisition.